How coaching meets website design
I'm a web designer and an IFS-informed coach. That combination changes how the website design process works.
With more than 30 years of experience in branding and creative direction, I bring both strategic thinking and visual expertise to every project. My coaching training helps us uncover the right message; my design experience helps us express it clearly and beautifully.
Most website projects stall not because of design decisions, but because of identity ones. Who am I speaking to? What am I actually offering? How do I want to be known? These aren't design questions, but they show up in almost every design conversation.
This means we don't just build your site. We get clear on what it needs to say, what's no longer true, and what you're ready to communicate now.
This work is for you if:
➺ You're a coach, therapist, artist, or creative professional who needs a website that reflects a new or evolving direction
➺ You've been putting the project off because something feels unresolved—about your offerings, your audience, or how to present yourself
➺ You want a site you won't outgrow in a year because it was built from the inside out
➺ You're in transition and need both the inner clarity and the outer presence to move forward
➺ You want a collaborative process, not just a deliverable
Where do we begin?
We begin with content, not design.
Before anything visual takes shape, we spend time getting clear on what you're offering, who it's for, and how you want to be known. This is where clarity, messaging, and design begin to inform each other.
Through weekly meetings, we refine the content and shape the design until the site is ready to launch.
After the design phase, I optimize for mobile, tablet, and SEO.
In the final phase, I teach you how to update and maintain your site so you're confident managing it going forward.
Everything is built on Squarespace: a flexible, user-friendly platform that allows you to update your own content without relying on a developer.
Whether you need scheduling, e-commerce, email marketing, or a simple informational site, your new website can grow alongside your business.
Not sure you're ready?
Sometimes the hardest part of building a website isn't the design, it's knowing what you actually want to say.
If you're redefining your work, navigating a transition, or simply not sure how to articulate what you do and who you do it for, we can start there.
Some clients begin with coaching and clarity work before moving into content development and design. Others arrive ready to build. Either way, we begin where you actually are.
“I would highly recommend working with Asya to anyone considering a website or digital creative project. From the outset, she brought a strong sense of organization and helped me clearly define my goals, translating them into a thoughtful, strategic plan for my portfolio redesign. Her knowledge of best practices in both design and functionality was evident throughout the process, and every meeting felt focused, productive, and aligned with both immediate needs and long-term vision.
What I appreciated most was Asya’s balance of professionalism and personality. She remained flexible and supportive throughout—especially during the final stages of the project—while also bringing a calm, warm presence and a dry sense of humor that made our check-ins something I genuinely looked forward to, even during a very busy period on my end.
Beyond the success of this project, I see Asya as an ongoing creative partner, and I would gladly work with her again in the future.”
~ Mark Maltais
