Ciena Brand Implementation
Project Management & Cross-Functional Coordination

Ciena is a global telecommunications company serving enterprise and network infrastructure clients worldwide. I was brought into the project by Stitzlein Studio, the design firm leading Ciena's large-scale rebrand and implementation across digital, print, exhibition, and internal brand systems.

The engagement involved collaboration across strategy, design, marketing, copywriting, digital production, and executive stakeholder teams over an extended, multi-phase rollout. Working alongside creative and production partners, I supported the implementation of the evolving identity system across website applications, print collateral, exhibition materials, presentations, social media assets, and video content.

My role focused on moving complex creative work from concept through execution — organizing workflows, tracking deliverables and timelines, facilitating communication across teams, and coordinating production requirements to keep projects aligned and moving forward.

This experience strengthened my ability to navigate large-scale creative initiatives where design intent, production requirements, stakeholder priorities, and practical execution must work together.