Hello and welcome. I’m Asya Palatova, a designer, coach, and creative guide for people navigating transition, reinvention, and the messy in-between.

I help you bring clarity and coherence to how you work, live, and relate to yourself and others — drawing on deep respect for what's already strong and a commitment to helping it evolve into something that actually fits.

I’m an Associate Certified Coach (ACC) through the International Coaching Federation and trained as an IFS-Informed Coach. My approach blends curiosity, pattern recognition, and deep listening. Together, we notice what your experience is showing you, and translate those into practical next steps you can act on.

My professional path has been anything but linear. I’ve led creative teams, taught design students, built a ceramics studio from the ground up, and guided professionals through career transitions after a layoff. Each chapter taught me something essential about systems, people, and change.

My personal path has been just as instructive. I've done my own work around boundaries, people-pleasing, and recognizing relational patterns that left me exhausted. I've learned to stop performing for approval, trust my instincts earlier, and lead myself with more clarity and compassion. That lived experience, the wins and the hard-earned lessons, deeply informs how I coach. I know what it's like to be pulled in different directions, second-guess yourself, and wonder why relationships (work, romantic, family) feel so depleting. And I know what it takes to shift those patterns from the inside out.

The wins gave me confidence; the hard moments gave me depth. That's what I bring into coaching: empathy for the learning curve, respect for the messiness of reinvention, and trust that even the difficult parts belong.

I work with professionals, caregivers, entrepreneurs, and creatives who want to align with what matters and express it with clarity and confidence. Whether we're navigating a career transition, refining your work and message, or untangling internal patterns that keep you stuck — my role is to help you see what's true, honor what's already working, and move from insight to action.

Curious about working together? Let’s connect.