Kelley Flynn Interior Design
Website Redesign, Content Strategy Collaboration & Squarespace Development

Kelley Flynn Interior Design is a San Francisco-based interior design practice with more than 30 years of experience creating refined residential interiors.

The project initially began as a request to update an existing website built on an older version of Squarespace. Early conversations quickly revealed that the larger issue was not simply the design of the site, but the structure and clarity of the content itself. The existing platform also presented technical limitations that made meaningful updates difficult within the older framework.

To support a more substantial refresh, Kelley partnered with Content Vertical for copywriting and content strategy development. Working collaboratively with the new messaging and content structure, I redesigned and rebuilt the website using the latest version of Squarespace, creating a cleaner and more contemporary experience designed around current browsing habits and mobile-first scrolling behavior.

My role included website design, Squarespace development, content integration, domain migration, and overall project coordination throughout the transition from the older platform to the new site.

The final website better aligned Kelley’s digital presence with the sophistication and longevity of her interior design work while creating a more flexible platform for future growth and updates.