Whether you’re navigating a career transition, launching something new, or redefining what success looks like, coaching helps you align your work with who you truly are.

Coaching isn’t just about reaching a goal—it’s about reclaiming your sense of direction and possibility.

I provide a space for you to focus, see yourself clearly, and move forward with confidence. My approach is intuitive, thoughtful, and deeply rooted in helping you shape your life and career—on your terms.

FAQs ~
Asya Palatova

  • Coaching is a conversation centered on you—your goals, your challenges, and your vision for the future. Together, we explore how to move forward, overcome obstacles, and create meaningful change.

    As your coach, I help you:

    • Set and reach goals

    • Design a plan of action

    • Solve problems and make decisions

    • Gain clarity and momentum

    • Navigate transitions with confidence

    But coaching is more than just a plan—it’s about having the right support to implement your vision, work through challenges, and stay aligned with your personal and professional values.

  • “What you focus on grows, what you think about expands, and what you dwell upon determines your reality.”

    Lasting change requires commitment, action, consistency, and support—and that’s where coaching comes in.

    Coaching works because:

    • You get a dedicated space to focus on what truly matters

    • You receive personalized guidance, accountability, and encouragement

    • You unlock your own best answers—not just what you “should” do, but what you want to do

    Through this process, you’ll step into your full potential with clarity and confidence.

  • I work with professionals and creatives who are navigating key moments in their career and life, including:

    • Making a career or life change

    • Overcoming creative blocks

    • Prioritizing and making big decisions

    • Resolving personal or professional conflicts

    • Planning the next step but feeling overwhelmed

    No matter where you are—whether you're an industry leader refining your next chapter or just starting out—I’ll help you channel your energy into action.

  • Every session is designed to help you move forward with clarity, focus, and momentum. Here’s what you can expect:

    • Focus – I listen actively and fully. You are the center of our conversation.

    • Share – Once you've expressed your thoughts, I offer observations and insights.

    • Endorse – I support and acknowledge your strengths, offering encouragement without simply agreeing.

    • Suggest – I provide suggestions, but you make the choices that feel best for you.

    • Support – I want you to thrive. My role is to challenge and champion you as you create the life and career you truly want.

  • Coaching is a partnership built on trust, honesty, curiosity, and compassion. Together, we create a confidential spacewhere you can explore, experiment, and grow.

    I believe that:

    • You are capable and resourceful. You already have the answers within you—I help you uncover them.

    • You are the expert in your life and work. My role is to guide, not dictate.

    • You can move toward a future that feels aligned and fulfilling. I support your self-discovery and hold you accountable for taking action.

    Through this process, you’ll develop confidence, clarity, and the courage to take meaningful steps forward.

  • I am dedicated to empowering individuals to unlock their creative potential and chart their unique path to success.

    With a multi-disciplinary background spanning corporate environments, entrepreneurial ventures, and academia, I bring a wealth of experience to my coaching practice.

    My approach is deeply rooted in helping professionals and creatives align their work with who they truly are—whether that means launching a new endeavor, pivoting careers, or stepping into a leadership role.

    Let’s turn your vision into reality.

Career & Creative Alignment Coaching

Have you been nurturing an idea, a vision for your future, or a creative project but aren’t sure how to bring it to life? You don’t have to figure it out alone—I’m here to help.

My Career & Creative Alignment Coaching is a four-session process designed to turn your vision into reality.

Whether you’re an industry leader shaping your next chapter or just beginning your creative or professional journey, we’ll work together to channel your energy, determination, and focus into meaningful action.

Through our sessions, we’ll uncover the deeper meaning behind your creative vision or career direction and break it down into clear, manageable steps. With clarity, confidence, and accountability, you’ll move forward with purpose—whether that means stepping into a more fulfilling career, launching a creative endeavor, or designing a website that truly reflects your path.

What happens in each session:

  • In our first session, we’ll explore your career goal, idea, or project—whether it’s crystal clear or still taking shape.

    What feels uncertain? What possibilities excite you?

    Together, we’ll uncover the deeper meaning behind your vision, clarify what success looks like for you, and identify the key phases of your journey.

    By the end of our session, you’ll have a clear direction and actionable steps to move forward with confidence.

  • In our second session, we’ll explore what fuels your creativity and what holds you back.

    Whether you're facing a creative block, self-doubt, or uncertainty about your next move, we’ll uncover what’s beneath the surface.

    What’s getting in the way? What untapped possibilities might be waiting for you?

    Through reflection, creative exercises, and mindset shifts, we’ll reignite your inspiration and help you move forward with renewed clarity and momentum.

  • In our third session, we’ll bring your ideas to life through thoughtful exploration and experimentation. Rather than waiting for perfect clarity, we’ll test possibilities, refine your direction, and adjust as needed.

    What’s the next best step? What can you try now to gain insight and momentum?

    Through creative problem-solving and iterative action, you’ll gain confidence in your choices, making informed adjustments as you move forward.

  • In our final session, we’ll reflect on your journey so far—acknowledging breakthroughs, refining strategies, and reinforcing the mindset shifts that have emerged.

    • Solidifying Your Path – What have you learned about yourself and your vision? What’s working, and what needs adjustment?

    • Creating a Plan for Continued Progress – Together, we’ll establish sustainable habits, practices, and next steps to keep you moving forward with confidence.

    • Building Long-Term Clarity – We’ll explore how to maintain momentum, navigate uncertainty, and stay aligned with your deeper purpose as you evolve.

    This session is designed to ensure you walk away with a clear roadmap, renewed inspiration, and the tools to navigate future challenges with confidence.

Curious about working together? Let’s connect.

  • “Working with Asya to design and implement our branding and website was a real pleasure. She first helped us to articulate our vision for our business through coaching, and then amplified that vision with her design choices.”

    S.M.

  • “Asya created an authentic visual system for my business, pushing me to edit and refine, ensuring that the content worked for a website.”

    L.W.

  • “Asya is very positive and supportive. She listens to and addresses my concerns and answers my questions with clarity.”

    M.C.

  • “Thank you for providing the container and listening and gentle curiosity to help me hear my soul express what’s there and yet to be.”

    S.G.

  • I offer the following to help you build your brand, fees vary:

    _Naming and Brand Development

    _Logo Design and Application

    _Website Content Development

    _Website Design in Squarespace

    _Website Development in Squarespace

    _Training in Squarespace CMS and SEO

  • The true measure of a coach is the success of their clients. You can explore my COLLABORATIONS page to see the brands and individuals I’ve helped develop and refine their vision.

    In addition to my coaching experience, I bring a diverse background in design, entrepreneurship, and education:

    • Coaching Training: Associate Coach training through Coach U; working toward ACC credentials with the International Coaching Federation.

    • Education: BSD in Graphic Design (University of Cincinnati); MFA in Ceramics (Rhode Island School of Design).

    • Teaching & Leadership: 7 years teaching artists and designers at the university level.

    • Creative & Business Experience:

      • 30+ years in graphic design (corporate, mid-size firms, boutique studios).

      • 15+ years as a business owner in design and ceramics.

      • 10 years in the wholesale trade show industry as an artist entrepreneur.

      • 20 years in e-commerce.

    This blend of coaching, creativity, and strategic business experience allows me to help clients navigate uncertainty and align their work with their deeper purpose.

  • _My client list is confidential. People may know you are working with me, but that information won’t come from me.

    _The information shared between us is confidential. What you are doing, how you are doing, what you have accomplished, and your personal details are not discussed or hinted at by me to anyone.

  • If you decide to continue on your journey with me as your partner after the initial session, I will be happy to forward you my current rates.

    _Together we decide on what day and time works best for you, same day and same time throughout our commitent to each other is preferable.

    _Fees are paid in advance.

  • Whether you're navigating a creative journey, launching a business, or refining your skills, my coaching blends deep listening, intuition, and diverse expertise to help you move forward.

    I create a safe space for open, honest conversation, using my instincts and experience to support your growth.

    Let’s turn your aspirations into reality—together.