LOGO + WEBSITE+COACHING
PathWise Ventures
Coaching and pilgrimage services for individuals and companies.
CHALLENGE: PathWise Ventures offers coaching to individuals and companies. The vibe the client was looking for was professional and masculine. PWV also offers yearly pilgrimage trips to walk the Camino in Spain and France. How to merge the two offerings in a cohesive manner?
SOLUTION: Asya worked with PWV for a few months in a coaching capacity, narrowing in on their focus and visual direction. We began by exploring logo possibilities, and once the typography and color direction were solidified, we moved on to developing the content for the website. We then began building the website and refining the content via weekly sessions over the next three months.
SQUARESPACE WEBSITE CMS: Intake forms, invoices, and a contract were also part of the package. Asya trained PWV on how to generate the forms required for their business.
“Collaborating with Asya to build my business website was an incredibly smooth and rewarding experience. She’s not just a talented designer—she’s also a coach, guiding her clients through the creative process with clarity and expertise. She listened attentively, ensuring every detail aligned with my vision, and helped refine a voice and style that truly reflects my business. Her years of design experience, combined with her ability to coach and support, made the process feel effortless and inspiring. Working with Asya wasn’t just about hiring a designer—it was about partnering with someone who truly invests in your success. I highly recommend her!”
~Nathan Schultz, founder